The folks at Rapala Brands (which includes Storm, Williamson, VMC, and Sufix, along with the iconic Rapala) have released a selection of new fishing lures and fishing gear that will be available this month. There are several new items that will be of interest to On The Water readers who fish for striped bass, albies, and tuna in the Northeast:
What’s Hot: Rapala® Twitchin’ Mullet Size 06
MSRP: $10.99 | Available: July 2018
The Buzz: The latest addition to Rapala’s iconic X-Rap family of lures, the new size 06 Rapala Twitchin’ Mullet boasts a subtle, relaxed, side-to-size swimming motion designed to deliver a wide-twitching walk-the-dog action. Anglers can also fish the bait with a slow-sinking glide and drop technique to land the Twitchin’ Mullet into pockets where big fish love to ambush prey.
Constructed with an X-Style translucent body and lifelike 3-D holographic eyes, the new size 06 Twitchin’ Mullet is a great mimic for smaller baitfish like peanut bunker and should be deadly on striped bass and bluefish this fall. Built to be cast a mile, the lure swims between 1 and 2 feet deep, comes equipped with two corrosion-resistant VMC Coastal Black 1x inline single hooks and is available in 17 enticing finishes. The bait measures 2-1/2 inches long and weighs in at 5/16 ounces, offering a smaller version of the original size 08 Twitchin’ Mullet.
What’s Hot: Storm 360GT Coastal Weighted Swimbait Hook
MSRP: $5.99 | Available: July 2018
The Buzz: The Storm 360GT Coastal baits, a collection of soft-body lures designed to perfectly mimic popular coastal forage species, became an instant hit when the baits were introduced at ICAST 2017. Now anglers can take full advantage of one of the lures’ most versatile features with the launch of the new 360GT Coastal Weighted Swimbait Hook.
Designed as the perfect fit for Storm Coastal soft baits, central to this offering is a Heavy-Duty, corrosion-resistant VMC Coastal Black hook. The product also comes ready to fish with a tapered screw bait-keeper for easy rigging and balanced keel weight. The 360GT Coastal Weighted Swimbait Hook is the ideal choice when fishing shallow water, eelgrass beds, and anytime stripers are finiky and a slower retrieve speed or horizontal fall is required. The product comes four per pack and is available in four sizes.
What’s Hot: Williamson Gomame Jig Size 80 and 100
MSRP: $8.99 to $9.99 | Available: July 2018
The Buzz: With an integrated “S” shape in the body that creates a pronounced swimming action and premium foiled finishes that add flash and attraction, the Williamson Gomame Jig takes jigs horizontal to create a balanced approach to get anglers in the strike zone. Now the dynamic jig is available in two new large-and-in-charge sizes perfect for tangoing with albies, bonito and bluefish: the new size 80 and size 100 Gomame Jig.
The size 80 model measures 4-1/4 inches long and weighs 2-3/4 ounces. The size 100 model is 4-3/4 inches long weighs in at 3-1/2 ounces. Both are available in seven outstanding finishes and come ready for action with a tough-as-nails VMC Perma Steel Treble Hook, .
What’s Hot: Williamson Gomoku Jig Size 80 and 100
MSRP: $8.99 to $9.99 | Available: July 2018
The Buzz: With a long symmetrical shape that’s constructed to fish fast, new Williamson Gomoku Jig duplicates nature with a perfectly erratic, hard-kicking action on a high-speed retrieve. New for 2018 are two larger sizes of the popular jig: the size 80 and size 100 Gomoku Jig.
Both new sizes are crafted with durable foil finishes for added flash and attraction and come armed with a single VMC Perma Steel Treble Hook. The new sizes are ideal for making long casts to feeding albies, bonito and bluefish. The size 80 Gomoku Jig weighs 2-3/4 ounces and measures 4-1/4 inches long. The size 100 model weighs more at 3-1/2 ounces but features a shorter 3-3/4-inch profile. Both are available in six versatile color patterns.
What’s Hot: Williamson Big Game Catcher Kit
MSRP: $49.99 | Available: July 2018
The Buzz: New Williamson lure kits allow avid anglers to purchase a variety of their favorite baits in one shot, adding versatility and convenience to any on-the-water outing. The new Big Game Catcher kit is a heavy-duty 8-inch, four-piece trolling kit featuring concave pusher head faces that create an erratic swimming action to entice savage strikes.
Whether rigged with a Ballyhoo, strip bait or “naked,” this versatile lure kit is a killer for billfish and tuna. Each lure head features holographic 3-D eyes with embedded holographic foil trailed by a durable synthetic and holographic foil skirt. Baits are pre-rigged with a 5-foot premium Sufix leader in 175-pound test and are ready to troll at speeds up to 7 knots with a VMC 9/0 hook. Complementary roll-up lure bag included.
What’s Hot: Williamson Flash Feather Kit
MSRP: $29.99 | Available: July 2018
The Buzz: New Williamson lure kits allow avid anglers to purchase a variety of their favorite baits in one shot, adding versatility and convenience to any on-the-water outing. The new Big Flash Feather features four lures ready to be trolled up to 7 knots, each boasting an attention-grabbing design known to attract bonito, bluefish, mahi, and tuna.
The Williamson Flash Feather kit consists of two 4-inch lures pre-rigged with 4 feet of 80-pound test premium Sufix leader and a tough-as-nails size 3/0 VMC Hook and two 5-inch lures pre-rigged with 4 feet of 100-pound test premium Sufix leader and a tough-as-nails size 5/0 VMC Hook. Complementary roll-up lure bag included.
What’s Hot: Sufix Advance Monofilament
MSRP: $12.99 | Available: July 2018
The Buzz: Continuing the brand’s legacy of brining innovative ideas to market, new Sufix Advance Monofilament is the most abrasion resistant, supple and sensitive mono line to ever hit the market. With the introduction of this new line, for the first time a monofilament features characteristics that give braided line its renowned strength
Breaking new ground in the category, Sufix Advanced Monofilament is made up of fiber molecules traditionally found in braided line. This unique composition is achieved through Sufix’s proprietary magnetic extrusion process, which blends fiber molecules to form a stronger bond. The end result is an innovative mono that delivers on durability without sacrificing the line’s suppleness and excellent handling characteristics.
Offering anglers 50 percent lower stretch and UV absorption than standard monofilament, Sufix Advance Monofilament offers smooth, extra-long casting and unbeatable knot strength, upping anglers’ chances of hauling in a trophy catch. Available in clear and low-vis green, the line is available tests between 4lbs. and 25lbs. in spools up to 330 yards.
What’s Hot: Rapala Retractable Line Scissors
MSRP: $9.99 | Available: July 2018
The Buzz: While Rapala is best known as the name behind the world’s favorite lures, the brand is also the avid angler’s No. 1 choice for premium tools and accessories. New for 2018 is the Rapala Retractable Line Scissors, a must-have on any fishing vessel.
The Rapala Retractable Line Scissor features super-sharp blades designed to easily cut small braid and nylon fishing line. Anglers can simply slide their line in the tool’s “V” cavity and squeeze its stylish red handles for a precise cut every time. Featuring a comfortable ergonomic design and carabiner that quickly and securely connects anywhere, the Rapala Retractable Line Scissors add convenience to any fishing trip.
What’s Hot: Rapala Retractable Ruler
MSRP: $17.99 | Available: July 2018
The Buzz: The new Rapala 60-inch Retractable Ruler makes measuring even monster striped bass a breeze. Featuring oversized, easy-to-read numbers in 1/2-inch increments up to 5 feet, the ruler is spring loaded and retractable for easy storage.
Ideal for documenting each catch, the ruler’s nonreflective surface ensures each catch’s length shows clearly in photos – perfect for anglers who practice CPR: Catch, Photograph, & Release. It’s an ideal measuring device for catch and release tournaments that require photo proof. The Rapala 60-inch Retractable Ruler is built to last with UV protected waterproof material. It’s flip-up nose board ensures accurate and efficient measuring each and every time.