Canon Introduces EOS R7 And EOS R10 APS-C Sensor Cameras

Canon has introduced the first APS-C sensor cameras in its EOS R mirrorless system, the Canon EOS R7 (32-megapixel) and EOS R10 (24-megapixel). The EOS R7 is the higher performance model of the pair, but both cameras have a lot to offer and are relatively affordable compared to EOS R full-frame models. The editors of our sibling website Imaging Resource had the opportunity to shoot with the new cameras prior to the announcement. Read their initial hands-on impressions.

Of the two new models, the EOS R7 may be of particular interest to wildlife photographers. While both cameras offer continuous shooting rates of up to 15 fps with their mechanical shutters, the EOS R7 can capture up to 30 fps with its electronic shutter. That’s on par with the continuous shooting speeds of the top professional full-frame cameras. The APS-C sensor’s smaller size means that lenses like the Canon RF100-500mm F4.5-7.1 L IS USM will have extra telephoto reach to help get closer perspectives on distant wildlife. The RF100-500mm, for example, is equivalent to approximately 160-800mm when used with the R7 and R10. This combination of burst shooting speed and sensor magnification is appealing for wildlife photography.

Another noteworthy feature of the EOS R7 is its in-body Coordinated Image Stabilization system that’s capable of 7 stops of correction.

Both cameras use an autofocus system with subject detection capabilities derived from the AF system in the current EOS R flagship model, the EOS R3. Both can also record 4K video, though the R10 is limited to 24p and 30p modes, while the EOS R7 is also capable of 60p. For more on the differences of the two cameras and their capabilities compared to full-frame EOS R models, see the hands-on previews at Imaging Resource.

Along with the new cameras, Canon will also introduce RF-S lenses, a new lens series optimized for APS-C sensor cameras. The first two RF-S lenses that will arrive with the EOS R7 and R10 are the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM which Canon positions as the standard zoom lenses for the cameras, with equivalent focal ranges of 29-72mm and 29-240mm respectively.

Expected availability for the new cameras and lenses is “late 2022.” List prices: $1,499 (EOS R7 body only); $979 (EOS R10 body only); $479 (RF-S18-150mm); $299 (RF-S18-45mm). The cameras will also be offered in kits that include one of these lenses. For full pricing details, see the press release below.

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TIME TO LEVEL UP: CANON ANNOUNCES EOS R7 AND EOS R10, THE FIRST EOS R-SERIES CAMERAS WITH APS-C IMAGING SENSORS

New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced 

MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor.

Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports.

As the market share leader for mirrorless cameras in the United States during Q1 of 2022¹, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras.   

In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature:

• 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor
• Autofocus (AF): subject detection inherited from EOS R3
• Up to 15 frames per second (FPS) mechanical shutter
• First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization
• Dual memory card slots (EOS R7 only)
• Full width 4K video recording at 60p (EOS R7 only), 30p and 24p
• Record each clip over thirty (30) minutes²
• Up to 30FPS with electronic shutter (EOS R7 only)
• Dust and moisture resistant (EOS R7 only)
• In-body image stabilization (EOS R7 only)

Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera.

​​​Price & Availability

The Canon EOS R10 camera body will be available for an estimated retail price of $979.99³. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.00³. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.00³.

The Canon EOS R7 camera body will be available for an estimated retail price $1,499.00³. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.00³.

The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.00³, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.99³. All products will be available in late 2022.

For more information, please visit usa.canon.com.

¹ Source: The NPD Group/Retail Tracking Service, U.S., Jan. – March 2022 combined.

² Video may stop due to battery level, card capacity, or internal temperature.

³ Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary

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