ICAST has the reputation for being the world’s largest sportfishing industry trade show and this year is no exception. In fact, with 15,000 people in attendance, 2016 has proved to be the largest trade show produced by the recreational fishing industry’s trade association.
From exhibitors to buyers to outdoor media, representatives from the domestic and international sportfishing and boating community converged on the Orange County Convention Center (OCCC) in Orlando, Fla., July 12-15, for the 59th International Convention of Allied Sportfishing Trades, better known as ICAST. Produced by the American Sportfishing Association (ASA), ICAST represents the cornerstone of the sportfishing industry, driving sportfishing companies’ product sales year round and is the ultimate showcase for the latest innovations in gear and accessories.
ICAST, along with the International Fly Tackle Dealer Show and the new Marine Accessories Pavilion, encompassed 650,000 gross square feet in the West Building of the OCCC. ICAST hosted 552 exhibitors in 1850 booths with an overall combined exhibitor count of more than 700 exhibitors.
“Although the statistics are impressive, it’s the business opportunities that those numbers represent that really help tell the story,” said Trade Show Director Ken Andres. “By partnering with the National Marine Manufacturers Association on the Marine Accessories Pavilion, we expanded the show’s reach into the boating retail and media audiences. Combined with our ongoing co-location with the fly fishing industry and IFTD, we really do offer everything that enhances the fishing and boating experience, under one roof.”
Andres continued, “All of this clearly speaks to the diversity of product that we offer to buyers and media, both domestic and international. However, our expanded buyer and media base has also captured the attention of the broader outdoor industry. Inherently, this show is about the gear, apparel and accessories that help to make a day on the water both exciting and rewarding. And we’re planning on doing things even bigger and better in 2017 when the show returns to Orlando from July 11-17.”
ICAST Super Tuesday
The Super Tuesday events – On the Water product demonstrations, the FLW/ICAST Cup Bass Fishing Tournament, the Florida Sportsman’s Bass & Birdies golf/fishing event and the Opening Night Kickoff Concert, which, this year, featured Nashville’s newest star, Cole Swindell – gives buyers and media additional opportunities to try out product and network with industry representatives. The proceeds from these events support Keep America Fishing®, ASA’s angler advocacy program.
The State of the Industry Breakfast
During this sold out event, more than 550 industry representatives heard about how important it is to attract new people into our sport, and keep them in our sport. More than 126 million people have tried fishing, but only 46 million are active participants. The Recreational Fishing & Boating Foundation (RBFF) outlined an exciting and ambitious effort called “60 in 60” to engage everyone in the industry to get 60 million anglers actively engaged in the sport in 60 months.
That sentiment was echoed by keynote speaker, Ken Schmidt, former Harley-Davidson executive and lifestyle branding expert, who asked the audience to remember that they aren’t just selling “gear and ball bearings” but selling an entire lifestyle and to remember that as a key element in their marketing and sales.
State of Florida
ASA Board of Directors Chairman Dave Bulthuis, Costa’s vice president of Sales, and ASA President and CEO Mike Nussman both thanked Florida Governor Rick Scott, Lieutenant Governor Carlos Lopez Cantera and the Florida Fish and Wildlife Commissioners for attending the show. Scott visited the show floor on Thursday, July 14, where he presented a proclamation that said July is Keep Florida Fishing month.
“Florida is very important to fishing and boating due to the incredible fresh and saltwater resources and they have committed to strong management of those resources,” said Nussman. “Restoring water quality throughout south Florida is a top priority for this association. We emphasized for the Governor and the Lieutenant Governor, as well as the commissioners, how important this is for the fishing and boating industries. Our message to them is fast tracking restoration efforts is vital.”
2016 ICAST Show Sponsors
ASA would like to thank its generous members who signed on as ICAST sponsors. Our ICAST 2016 sponsors are: Gold – American Heroes Channel; Columbia Sportswear; Costa; Crocodile Bay Resort; Discovery’s Destination America; Experience Kissimmee; Florida Sportsmen; FLW, LLC; FTR Media, LLC; Recreational Boating & Fishing Foundation and Visit Orlando; Silver – American Tackle Company; Bonnier Corporation; FishHunter; GoPro; Huk Performance Fishing; Kid Casters; LIVETARGET Lures; Maxima Fishing Line; Outdoor Sportsman Group and Pure Fishing, Inc.; Bronze – Beyond Coastal; Buck Knives; Chums; Classic Fishing Products, Inc.; FishAngler, LLC; H2Outdoors Clothing Company and Sunsect – World-Class Insect Repellent + Sunscreen.
The New Product Showcase “Best of Show” Awards
Making up a special section of ICAST’s show floor, the New Product Showcase provides unique visibility for the latest innovations in sportfishing gear and accessories. The submitted products compete in the “Best of Show” competition where buyers and media members judge each new product.
This year, the Showcase included 24 categories, as well as the overall “Best of Show” award.
2016 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.
ICAST 2016 Overall Best of Show – Johnson Outdoors – MINN KOTA
Product: MINN KOTA ULTREX
Media Contact: Jim Edlund jim@traditionsmedia.com
Best of Show – Freshwater Rod – St. Croix Rods
Product: Legend Glass Rod
Media Contact: Dena Woerner dena@traditionsmedia.com
Best of Show – Saltwater Rod – Lew’s Fishing Tackle
Product: Lew’s Mach Speed Stick/Inshore Rod
Media Contact: Gary Dollahon gary@dollahonpr.com
Best of Show – Fly Fishing Rod – St. Croix Rods
Product: SOLE
Media Contact: Dena Woerner dena@traditionsmedia.com
Best of Show – Freshwater Reel – Lew’s Fishing Tackle
Product: Team Lew’s Custom Pro SLP
Media Contact: Gary Dollahon gary@dollahonpr.com
Best of Show – Saltwater Reel – Pure Fishing, Inc.
Product: PENN SLAMMER III
Media Contact: Ron Giudice ron@blueherron.com
Best of Show – Fly Reel – Pure Fishing, Inc.
Product: Pflueger President Fly Reel
Media Contact: Ron Giudice ron@blueherron.com
Best of Show – Hard Lure – Savage Gear USA
Product: 3D Suicide Duck
Media Contact: Carmen MacDonald carmen@vauntmarketing.com
Best of Show – Soft Lure – Squidnation
Product: Longtail Flippy Floppy
Media Contact: Bill Pino squidnation@gmail.com
Best of Show – Lifestyle Apparel – Under Armour, Inc.
Product: Men’s UA Fish Stalker SS
Media Contact: Heather Miller heatherm@gunpowderinc.com
Best of Show – Technical Apparel – Plano Synergy
Product: Frabill I-Float Suit
Media Contact: Josh Lantz josh@traditionsmedia.com
Best of Show – Boating Accessories – Johnson Outdoors, Inc.
Product: MINN KOTA ULTREX
Media Contact: Jim Edlund jim@traditionsmedia.com
Best of Show – Boats – Johnson Outdoors Watercraft, Inc.
Product: Old Town Predator PDL
Media Contact: David Hadden david.hadden@oldtowncanoe.com
Best of Show – Combo – Lew’s Fishing Tackle
Product: Mach II Speed Spool Combo
Media Contact: Gary Dollahon gary@dollahonpr.com
Best of Show – Electronics – Johnson Outdoors – Humminbird
Product: HELIX 10 SI
Media Contact: Jim Edlund jim@traditionsmedia.com
Best of Show – Eyewear – Costa
Product: Rafael
Media Contact: Liza Jones liza@fullcirclepr.com
Best of Show – Fishing Accessory – YETI Coolers
Product: Hopper Flip 12
Media Contact: Brittany Hodill brittany.hodill@backbonemedia.net
Best of Show – FishSmart – Adventure Products
Product: EGO Kryptek S1 Genesis Medium Clear Landing Net
Media Contact: Grant Corbett grantc@adventureproducts.com
Best of Show – Fly Fishing Accessory – Boomerang
Product: Retractable Fly Box
Media Contact: Lisa Jung lisa@wcc-mfg.com
Best of Show – Footwear – Shimano American Corporation
Product: Flats Wading Boots
Media Contact: John Mazurkiewicz jpmazurk@ameritech.net
Best of Show – Giftware – Weego
Product: Weego Jump Starter 44
Media Contact: Andrew Golden agolden@rushtongregory.com
Best of Show – Kids’ Tackle – Steinhauser, LLC
Product: 48” Starter Rod Combos
Media Contact: Ralph Duda rduda@lilanglers.com
Best of Show – Line – G. Pucci & Sons, Inc.
Product: P-Line Tactical Fluorocarbon
Media Contact: Stefano Pucci fishpline@aol.com
Best of Show – Tackle Management – Cobra Garage Door Storage
Product: Cobra Garage Door Storage Rack
Media Contact: Pete Wagner info@cobrastorage.com
Best of Show – Terminal Tackle – Trapper Tackle
Product: DropShot/Live Bait/Finesse Hook
Media Contact: Noel Vick noel@traditionsmedia.com
ICAST 2017 will be held at the Orange County Convention Center, Orlando, Fla., July 11 – 14, 2017.
For complete ICAST information, visit ICASTfishing.org.
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